253-ship-to-shore#253815 wordsLicence:Editorial- A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.Credit:Amelia WhittakerUsage note:
Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.
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264-smailholm-tower.jpg#26417.97 MBJPG6000×4005pxLicence:Royalty Free- You can use this asset for marketing and advertising campaigns promoting Scotland as a tourism destination without paying royalties or license fees. It can be used for creating promotional materials, advertisements, and digital campaigns to highlight Scotland's experiences to encourage people to Live, work, study, or visit. However, it can't be used for any other purpose that doesn't promote Scotland.Credit:VisitScotland / Kenny LamUsage note:
Tourism businesses and travel media can publish this content in a variety of formats including *digital *print *online *newspapers *magazines *blogs *websites *social media *presentations *brochures *leaflets. Regardless of the format this content should always promote Scotland’s tourism in a positive way. Read our terms of use for exclusions.