Summer fun in Angus

A new summer festival begins in Angus this week, hoping to replicate the success of its winter pilot and raise the profile of the region as a top outdoor destination.

The Angus Outdoor Adventure Summer Festival runs from Friday 6 to Sunday 15 June.

Organised by Angus Tourism Cooperative, and supported by Visit Angus, the festival aims to build on the success of the winter festival which was piloted in November last year.

The summer festival features 25 activities, from guided walks and sailing, to fishing, golf and craft-making – and even an evening exploring the local moth population – encouraging visitors and residents to get out and about across the region.

Research from national tourism organisation, VisitScotland, finds that UK holidaymakers interested in a trip to Scotland this summer are more likely to choose a countryside location.

The latest Domestic Sentiment Tracker – which examines holiday intentions of UK residents – reveals that nature, food and culture remain the focus, with a rise in interest for activities linked to sports and adventure which is being driven by families.

Caroline Warburton, Destination Development Director at VisitScotland, said: “The Angus Outdoor Adventure Summer Festival is a fantastic example of the collaborative work that is ongoing in Angus to develop the visitor experience and boost the visitor economy.

“Growing the visitor economy means creating more opportunities for businesses and communities to thrive, and events not only bring in visitors but enrich the lives of those who live in the area.

“Tourism is hugely important to the region and the festival will help raise the profile of Angus as an outdoor visitor destination.”

Norma Lyall, Development Worker for Angus Tourism Cooperative, said: “We are delighted to be delivering our first Angus Outdoor Adventure Summer Festival. We are blessed with members who are creative, keen to work collaboratively and embrace opportunities for development and growth. It is a wonderful showcase of our region and shows that there is much to explore, take part in and discover.

“Visitors will be able to immerse in experiences delivered by locals, a real authentic snapshot of what Angus has to offer. Working together, with the invaluable marketing support of Visit Angus and Angus Alive, highlights the benefits of our cooperative network. We are really looking forward to it.”

For more go to: Angus Outdoor Adventure Summer Festival Archives - Visit Angus

ENDS

Domestic Sentiment Tracker: https://www.visitscotland.org/research-insights/about-our-visitors/uk/sentiment-tracker