Coasting it in Fife
Scotland’s longest continuous coastal path is the focus of a new marketing campaign promoting Fife as a short-break destination to adventure-seekers in the UK.
National tourism organisation, VisitScotland, joined with Welcome to Fife to showcase the towns and villages along the Fife Coastal Path in top UK travel magazine, Wanderlust, and its podcast, Wanderlust: Off the Page.
The podcast episode features interviews with travel writer Robin McKelvie, and Sarah-Jane Latto, Head of Conservation and Engagement at Fife Coast and Countryside Trust.
The Wanderlust article highlights wild swimming – pointing to outdoor tidal pools and beachside saunas – eateries, agritourism businesses and accommodation providers found along the route.
According to recent research on UK trip intentions, Scotland is in the top three most popular holiday destinations for the first half of the year, behind London and the South West of England.
The marketing campaign comes as Fife counts down to the opening of a new six-mile double-tracked line reconnecting Cameron Bridge and Leven to the railway network after a gap of 55 years.
Passenger trains are set to run from 2 June following the completion of the Scottish Government-funded £116m Levenmouth Rail Link project.
The new line has the potential to support tourism growth in the area, by giving visitors additional ways to explore the region by sustainable transport.
Caroline Warburton, Destination Development Director at VisitScotland, said: “The Fife Coastal Path offers an incredible walking adventure with spectacular coastal scenery and great food and drink, and easily accessed by public transport. Our latest marketing campaign with Welcome to Fife forms part of our national tourism strategy to encourage visitors to explore our regions more sustainably.
“We’re excited about the opening of the Levenmouth rail line. Not only will this improve transport links for the surrounding communities, but it will provide an opportunity for the development of new tourism experiences in the area.”
Moira Henderson, Chair of the Welcome to Fife Industry Leadership Group, said: “The revival of the Levenmouth rail line promises to breathe new life into this often overlooked part of Fife and we eagerly anticipate the return of visitors to Leven by train. Fife is renowned for its coastline, and beaches in this particular area have inspired artists and writers over the years. Home to historic Wemyss Caves, Silverburn Park and charming Lower Largo, the area is brimming with hidden treasures, as well as being situated perfectly on the edge of the picturesque East Neuk.”
The article can be viewed here: https://www.wanderlust.co.uk/discover/fife-scotland/content/fife-coastal-path-complete-guide/
The podcast episode can be listened to here: https://open.spotify.com/episode/1b2hPRJnjh4K2CL0AcXrXO?si=d205b17cebc246c7&nd=1&dlsi=2743bf377e824240
ENDS
UK sentiment tracker: https://www.visitscotland.org/research-insights/about-our-visitors/uk/sentiment-tracker
Coasting it in Fife
Scotland’s longest continuous coastal path is the focus of a new marketing campaign promoting Fife as a short-break destination to adventure-seekers in the UK.