Alle Medien Kommentare Pressemitteilungen Story-Ideen
Alle Kampagnen Großartige Ausflüge in Schottland Schottland ruft Reisebranche Der Geist der Highlands und Inseln UCI-Radweltmeisterschaften 2023
Alle Themen Schlösser Städte Veranstaltungen und Festivals Essen und Trinken Landschaften Verantwortungsvoller Tourismus
Film und TV Outlander
Kontakte
Alle Hilfe Erste Schritte Suche Herunterladen Teilen Licensing FAQs
Sprache ändern en - Englisch fr - Französisch de - Deutsch

A positive influence

The Grey Mare's Tail walking route

DUMFRIES & Galloway has a starring role in a recent social media collaboration by VisitScotland.

The national tourism organisation teamed up with influencer Chris Lawlor to showcase the stunning natural landscapes and scenery from the region. The video, published by chrispaullawlor on TikTok and Instagram in October, feature outdoor enthusiast Chris visiting Bruce’s Stone in Galloway Forest Park, Grey Mare’s Tail in Moffat and Logan Botanic Garden in Stranraer.

The video has since become one of the top performing of the 34 influencer assets supported by VisitScotland this year. Of these 34, it is the second most popular for views and saves and the third most popular for likes and for overall engagement.

Since it was published, the video has been played more than 472,000 times, attracted 15,900 likes and reached almost 380,000 accounts in total. As a result of the success of the collaboration – which was timed to support VisitScotland’s marketing calendar spotlight on landscapes and nature – Chris has also provided content for a dedicated blog on star gazing in Scotland published on VisitScotland’s global website visitscotland.com

VisitScotland’s Global Influence Manager, Amanda Thomas, said: “Working with influencers is a fantastic way to reach new audiences through authentic and unique storytelling.

“This was the first time we have worked with Chris and the success of the collaboration has helped showcase the South of Scotland to a wider audience. “Social media plays a significant role in inspiring new and return visitors to Scotland, especially at those early stages when people are planning a trip. These videos capture some of the amazing natural beauty on offer in the region which will help put Dumfries & Galloway front of mind when planning a trip to Scotland.”

Chris Lawlor said: “I am in nature almost every weekend visiting trails and doing hill walks in Scotland, recording as I go and sharing this on my social media channels to provide others with adventure ideas. I also like to highlight on social media the benefits that walks in nature has on your mental health and is something I’m passionate about. I will occasionally visit locations which are lesser-known and it is always fulfilling to help put those places on the map. The contrast of being in the city to being surrounded by trees and wildlife does wonder for resetting my mind and recharging for the next week ahead.”

To view the collaboration, visit: https://www.instagram.com/p/CyYJJS5K51A/

A positive influence

Asset type post
ID 277522
Wortzahl 417 Wörter

Lizenz

Lizenz Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Ablauf Kein Ablaufdatum
Veröffentlicht
Hinzugefügt am
Aktualisiert am:
Verwendung Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

Schlagwörter

Laden