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Rebuilding Scottish tourism

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The Scottish Tourism Recovery Taskforce has published its recommendations for supporting the sector’s recovery from the coronavirus (COVID-19) pandemic.

The Taskforce, which includes in its representatives, national tourism organisation, VisitScotland, was charged with looking at what priority rescue measures both the Scottish and UK governments can take to bolster recovery.

Malcolm Roughead, Chief Executive of VisitScotland, said:“As shown throughout this pandemic, there is no lack of interest in the Scottish tourism product in the UK, with the country featuring heavily amongst the top destinations of visitor surveys and travel lists. Internationally, whilst restrictions are in place just now, interest in Scotland remains high. Prior to the outbreak of covid-19, international overnight visits accounted for a quarter of all stays in Scotland but almost half of visitor spend.“VisitScotland will be focusing on regaining the confidence of those key international markets moving forward, for business, events and leisure visitors, and ensure Scotland remains front of mind as we emerge from the pandemic. “A thriving tourism industry is essential to lead Scotland’s recovery. It is a force for good by not only providing jobs and economic benefits to every corner of the country but also bringing benefits to our wellbeing and society.” 

The Scottish Government media release for the announcement: https://www.gov.scot/news/proposals-for-tourism-recovery/The recommendations can be found here: https://scottishtourismalliance.co.uk/tourism-recovery/

Read Malcolm Roughead’s full response to the recommendations in his latest blog post: https://www.linkedin.com/pulse/rebuilding-tourism-industry-malcolm-roughead/

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Rebuilding Scottish tourism

VisitScotland welcomes publication of Taskforce recommendations

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Lizenz Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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