Diana’s Scotland

Outlander follows the romantic adventures of English World War II combat nurse Claire Randall, who travels back in time to 18th century Scotland where she meets and falls in love with Scottish Highlander, Jamie Fraser.
The Outlander Effect & Tourism paper, published by the tourism body’s Insight team, has been revised with film location visitor numbers divided by season to give a clearer picture of its impact. The paper reveals that attractions used in the popular television adaptation of her famous novels have seen visitor numbers rise on average by 40%, from the year before their appearance on-screen. Jenni Steele, Film and Creative Industries Manager at VisitScotland, said: “Diana’s Outlander stories and the TV series have had a huge influence on fans deciding to visit Scotland and in our exclusive video the award-winning author reveals her own visitor experience and the places she holds dear. “We’re continually amazed at the effect Outlander has had on Scotland and would encourage fans who haven’t ventured to our shores to do so, where they can walk in the footsteps of Claire, Jamie and even Diana herself.” This year the University of Glasgow is set to host a major conference to look at the history, customs, politics, culture, clothes and music featured in the Outlander TV series. View Diana Gabaldon’s travels in Scotland below
View the revised Outlander Effect Insight paper here: https://www.visitscotland.org/research-insights/about-our-visitors/interests-activities/film-tv ENDS
Diana’s Scotland
Outlander author recalls her favourite Scottish locations