Notes to Editors

Follow us on Twitter: @visitscotnews

VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.

The organisation’s key objective is to contribute to Scotland Outlook 2030, the national tourism strategy ambition of pursuing a sustainable and responsible tourism agenda.

This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.

Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices).

For VisitScotland’s press releases go to https://media.visitscotland.org, tourism statistics and frequently asked questions go to http://www.visitscotland.org

Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)

For holiday information on Scotland go to http://www.visitscotland.com

For information about business tourism in Scotland go to https://businessevents.visitscotland.com

Year of Stories 2022 (YS2022)

Scotland’s Year of Stories 2022 will spotlight, celebrate and promote the wealth of stories inspired by, written, or created in Scotland.

Led by VisitScotland, the Year of Stories 2022 will sustain and build upon the momentum of preceding Themed Years, showcasing a nationwide programme of major events and community celebrations.

From icons of literature to local tales, Scotland’s Year of Stories encourages locals and visitors to experience a diversity of voices, take part in events and explore the places, people and cultures connected to all forms of our stories, past and present.

Scotland’s Year of Stories will encourage responsible engagement and inclusive participation from the people of Scotland and our visito

A marketing toolkit, featuring an industry guide, FAQs and the Year of Stories 2022 logo, is available on www.visitscotland.org to help businesses, organisations and the travel trade maximise the Themed Years opportunity.

Join the conversation using #YS2022 and #TalesOfScotland.

Following an industry consultation, Themed Years will take place every second year to enable more time for planning and collaboration. The next Themed Year will take place in 2024.