East Lothian is Luxury
Luxury travellers from across the UK are the targets of a new publishing campaign promoting East Lothian.
National tourism organisation, VisitScotland, joined with Visit East Lothian the region’s Destination Marketing Organisation to showcase luxury experiences in top lifestyle magazine, Marie Claire.
The article entitled ‘Why East Lothian is Scotland’s best kept secret’ features places to stay, where to eat and drink, and a selection of wellness experiences in the area.
It is hoped the campaign, which includes social media advertising, will entice couples and groups from south of the border by tapping into the immersive experience travel trend.
According to recent research on UK trip intentions, Scotland is in the top three most popular holiday destinations for the first half of the year, behind London and the South West of England.
The businesses featured in the Marie Claire article are:
- Greywalls Hotel, Gullane
- Marine North Berwick
- Osteria, North Berwick
- The Bonnie Badger, Gullane
- WanderWomen
- Carfrae Farm, near Gifford
Neil Christison, Regional Director at VisitScotland, said: “Research shows that Scotland remains front of mind for many visitors this year and our latest activity with East Lothian Council aims to tap into that captive market.
“Immersive and authentic travel remain popular trends and the campaign touches on just some of those luxurious visitor experiences the area has to offer.
“Tourism is an important part of the local economy, creating jobs and sustaining communities.”
Claire Dutton, of Visit East Lothian, said: “This is just one of the partnership activities Visit East Lothian has delivered with VisitScotland to amplify our marketing to our key visitor demographics. Marie Claire was an excellent choice to reach those looking for a luxury escape and to showcase a quality range of options in East Lothian.
East Lothian is well placed to tap into the rising trend for luxury wellbeing travel and we look forward to seeing the results of this campaign.”
The article can be viewed here: https://www.marieclaire.co.uk/life/travel/why-east-lothian-is-scotlands-best-kept-secret
ENDS
Visit East Lothian: https://visiteastlothian.org/
Travel trends: https://www.visitscotland.org/research-insights/trends/trends-for-tomorrow
UK sentiment tracker: https://www.visitscotland.org/research-insights/about-our-visitors/uk/sentiment-tracker
East Lothian is Luxury
Luxury travel campaign by VisitScotland and Visit East Lothian targets UK luxury travellers via Marie Claire. Promoting East Lothian as one of Scotland’s hidden gems with upscale accommodations, dining, wellness. The campaign aims to attract visitors from England with immersive travel trend amid Scotland’s popularity in UK trip intentions.