VisitScotland Business Events Travel Trade Corporate Media Toolkit

We use cookies

We use Cookies to improve your experience on this site.

You can accept our cookies policy or customise your choices.

Please refer to our Cookies Policy for more information.

Manage cookies settings

New Destination Development Director for South of Scotland


VISITSCOTLAND has today announced the appointment of a new Destination Development Director for the South of Scotland.

Gordon Smith, who has worked within tourism for more than 26 years and for the national tourism organisation since 2005, will take up the role. 

Gordon has held several senior roles at VisitScotland during this time, most recently as the Regional Director for Ayrshire and Arran, Renfrewshire and Inverclyde, where he has been instrumental in the ongoing development of the Ayrshire and Arran Visitor Economy Strategy.

In this role, Gordon will be responsible for leading on the continued responsible recovery of the tourism industry in the South of Scotland. He will lead on the delivery of the key strategic tourism priorities set out in the regional economic strategy and help to support the ambitions of the national tourism strategy, Scotland Outlook 2023, for Scotland to be a world leader in 21st century tourism.

Rob Dickson, VisitScotland Director of Industry and Destination Development said“Gordon will lead on our key strategic relationships in the South of Scotland, working with South of Scotland Enterprise, both Councils, the South of Scotland Destination Alliance and other partners to support the responsible growth of our tourism and events industry.“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy and I am confident that Gordon will ensure this is the case in the South of Scotland.”Gordon Smith, VisitScotland Destination Development Director for the South of Scotland said:“I look forward to taking up this role at an exciting time for the South of Scotland. The region received global recognition from its inclusion on Lonely Planet’s Best in Travel Guide 2023 and as we countdown to hosting key events as part of the UCI Cycling World Championships and the opening of the coast-to-coast cycle route, we will build on the important partnerships we have in place in the South of Scotland to drive forward tourism recovery and continue to strengthen the economy of the south.” 

Gordon will work alongside VisitScotland Destination Development Directors for the Highlands and Islands and Central and North East regions, working directly with relevant enterprise agencies and regional economic partnerships to deliver the work of the National Strategy for Economic Transformation (NSET). 

For more information on the work of VisitScotland, visit 

Save Download

New Destination Development Director for South of Scotland

VisitScotland appoint key strategic role for region

Asset type post
ID 117844
Word count 500 words


Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.