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Asset type post
ID 116478
Word count 90 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Released
Usage Editorial content can be published in a variety of formats, ranging from print or digital to online. In print, content can be featured in newspapers, magazines, or brochures. Online, content can be published on a blog, website, article, or social media. Regardless of the format, this content should always promote Scotland’s tourism in a positive way.

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