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Say Fine Cheese!

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A specialist cheesemonger in Haddington has become the latest food and drink offering in the region to receive a Quality Assurance award from the national tourism organisation.The Cheese Lady, which recently moved to larger premises in the town’s Court Street, has achieved 4-Star Tourist Shop in the world-renowned VisitScotland Quality Assurance grading scheme.The premises, which stocks around 100 different farmhouse and artisan cheeses as well as a range of alcoholic and non-alcoholic drinks and condiments, has also opened a micro café. The Cheese Lady achieved a Taste Our Best Award in recognition of its Scottish Cheese Platter. VisitScotland’s Taste Our Best Award recognises businesses that use quality Scottish ingredients and fresh, seasonal and local produce, as well as staff who have knowledge about the food and drink on offer. East Lothian’s food and drink offering is going from strength to strength with recent innovative developments including the addition of Buck and Birch, producers of wild spirits and liqueurs, and the success of the Drift café in North Berwick.East Lothian is also set to be the location for a new food and drink innovation hub, with £40million funding secured through the Edinburgh and South East Scotland City Region Deal, following on from Scotland’s Food &amp; Drink Country becoming the first Food &amp; Drink Business Improvement District in Scotland in 2016. <strong>VisitScotland Regional Director Neil Christison said:</strong> “<em>Congratulations to The Cheese Lady on this well-deserved 4-Star Quality Assurance award and Taste Our Best recognition.</em>

“This latest award comes at an exciting time for food and drink in East Lothian. The region is ideally positioned with its rich natural larder and innovative products to offer locals and visitors food and drink experiences to remember. “Food and drink is an integral part of the visitor experience and we work closely with communities and businesses to promote the use of Scottish produce within the tourism industry and support businesses to deliver quality products and experiences for all.“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy.”Svetlana Kukharchuk, owner of The Cheese LadyElaine Carmichael on behalf of Visit East Lothian said:

VisitScotland’s Quality Assurance Scheme has been refreshed in line with the changing landscape, and in consultation with industry, to continue to provide a trusted, relevant and impartial source of information for visitors, as well as the businesses taking part. 

VisitScotland has recently undertaken a pilot programme of visits to test the new procedures, health and safety protocols and risk assessments which have been introduced since the COVID-19 pandemic. This is a key first step towards the return of in-person grading visits for all members, which is expected to resume later this year. 

For more information on VisitScotland’s Quality Assurance scheme, visit: https://www.visitscotland.org/supporting-your-business/visitor-experience/quality-assurance-ratings

For more information on The Cheese Lady, visit: thecheeselady.co.uk/

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Say Fine Cheese!

Quality food and drink on offer in East Lothian

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Word count 651 words

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Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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