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VisitScotland CEO welcomes new BBC Scotland series


BBC Scotland has today announced a new 8-part series which seeks to find Scotland’s Greatest Escape.

The public can nominate an accommodation experience they think is worthy of the crown, while tourism businesses can also apply. 

Malcolm Roughead, Chief Executive of VisitScotland, said:“The new BBC Scotland series will also be a welcome platform to show-off the sector to a national audience, as businesses still recover from the effects of the pandemic. The benefits of tourism spread far beyond the industry itself – it supports our economy, our community, and our wellbeing“Scotland is full of wonderful tourism experiences to suit all budgets. We look forward to seeing which escapes prove popular.”

The full BBC Scotland announcement can be found here:

Nominations can be made through the BBC Scotland website:



VisitScotland CEO welcomes new BBC Scotland series

Nominations open for Scotland’s Greatest Escape

Asset type post
ID 111774
Word count 164 words


Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.