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STUNNING images of awe-inspiring landmarks such as the City of Edinburgh’s skyline, Dunnottar Castle and Smailholm Tower are helping to inspire visitors from the Netherlands and Germany as part of a new marketing partnership between VisitScotland and DFDS Seaways. 

The digital campaign which also features iconic images of Highland Cows aims to inspire potential visitors to travel to Scotland by ferry using the DFDS Seaways Amsterdam to Newcastle route. 

The suite of videos will run across Pinterest, Teads and Outbrain over the next month as part of VisitScotland’s Scotland is Calling activity that aims to ensure Scotland and DFDS Seaways are front of mind with those booking a trip in 2022. It aims to appeal to those returning to Scotland for a cultural experience, as well as a younger adventure-seeking audience. 

It marks VisitScotland’s first international partnership with DFDS Seaways since the COVID-19 pandemic and aims to build on the success of previous joint campaigns to help support the continued and responsible recovery of the industry. 

In 2019, Scotland welcomed 3.5 million overnight international visitors, which generated 43% of the total tourism spend that year. 

VisitScotland Director of Marketing & Digital Vicki Miller said“By continuing to strengthen our relationship with DFDS Seaways, we aim to raise awareness of what makes Scotland an accessible and fantastic holiday destination for our key markets in Germany and the Netherlands. “VisitScotland is working hand in hand with partners and our tourism and events industry to rebuild this vital part of Scotland’s economy and provide the right support to lead the recovery.”Celest Jansen, DFDS Seaways Head of Campaign Marketing said:“The Amsterdam-Newcastle route provides continental travellers the ideal way to get to their Scottish travel destinations stress-free this season. Our passengers are set to benefit greatly from our partnership campaign, as welcoming them onboard means that they can start their holiday the moment they step aboard. They can count on a best-in-class service, with a variety of restaurants, entertainment options and even Duty Free shopping onboard.”

Other locations that feature in the marketing campaign include the Mull of Galloway, Arbroath Harbour, the Isle of Staffa, Culzean Castle and Rosslyn Chapel. 

The adverts drive traffic to custom in-language landing pages on 

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VisitScotland and DFDS unveil new partnership marketing campaign to help shine a light on all the things Scotland has to offer

Asset type post
ID 111768
Word count 464 words


Licence Rights Managed - VS Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.