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Thistle Be a New Sponsor


WORLD-RENOWNED heritage retail brand Johnstons of Elgin has been announced as headline sponsor of this year’s Scottish Thistle Awards.

Scotland’s premier tourism and events awards make a welcome return this year to celebrate the very best of this vital industry, which is worth £11.5 billion to the Scottish economy.

It comes as Johnstons of Elgin, a previous category sponsor of the Scottish Thistle Awards, celebrate a landmark 225 years of manufacturing excellence in 2022. Since 1797, the Johnstons of Elgin signature innovation and quality have been without compare. The Johnston family name has always been synonymous with craft, patience, elegance and luxury. A byword for innovation and benchmark-setting, over the past 225 years, the company has defined and redefined the industry. 

The Scottish Thistle Awards, which for the first time this year includes a media partnership with News Scotland, are delivered by VisitScotland in partnership with Highlands & Islands Tourism Awards (HITA) and the Aberdeen City and Shire Tourism Awards (ACSTA) and supported by a panel of industry representatives. 

Lord Thurso, Chairman of VisitScotland, said“Responsible tourism is at the heart of this year’s Scottish Thistle Awards and Johnstons of Elgin’s commitment to quality and sustainability is key to this partnership. We look forward to working with our headline sponsors to recognise other businesses and individuals working within tourism and events who are striving to make Scotland a fantastic place to visit now and in the future.”George McNeil, Johnstons of Elgin Managing Director of Retail said“We have a fantastic, long-standing relationship with VisitScotland, so the decision to support the awards was an easy one, an opportunity to strengthen brands in the tourism sector after a tough two years. As we drive towards the full return of Scottish tourism, these prestigious awards will recognise excellence within the industry and shine a light on those who have worked hard throughout the pandemic to create outstanding experiences for visitors and retain the unique spirit of this beautiful part of the world.”

The Scottish Thistle Awards combine regional awards, including the Highlands and Islands Tourism Awards (HITA) and the Aberdeen City and Shire Tourism Awards (ACSTA), with a national final.  

Nominations can be made to five regional award ceremonies. The regional winners then go forward to compete in the national final taking place in February 2023. 

The 17 Categories, which includes 13 regional categories and four national categories, include Best B&B or Guest House Experience, Best Eatery Experience and Best Hotel Experience.  

Nominations to the regional categories close on 27th May, 2022, with entries closing on 10th June, 2022. 

Entries to the national categories close on 2nd September 2022. 

For a full list of the award categories and to nominate and enter, please visit:  

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Thistle Be a New Sponsor

Headline sponsor for Scotland’s premier tourism and events announced

Asset type post
ID 111749
Word count 545 words


Licence Rights Managed - VS Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.