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VisitScotland Board member search begins

VisitScotland has announced its search for new members to join its board.

The national tourism organisation is looking to appoint up to three new board members to help shape the future of Scottish tourism.

It wants applicants to demonstrate experience in one of these areas, strategic importance of human resources, sustainability/environmental management, working for a large global hotel group or working at a senior level in the transport sector whether road, rail, air, or sea.

Before the COVID-19 pandemic, the tourism industry was worth around £12 billion to Scotland’s economy, representing around 5% of Scottish GDP, and making it a vital provider across Scotland’s cities, towns, and rural areas.

Scotland had seen significant increases in visitor numbers, pre-2020, particularly from overseas, showing that the recovery of the tourism industry is crucial to the country’s overall economic bounce back. The Scottish Government is committed to working with Scotland’s tourism industry and other partners to support this common goal and VisitScotland, as the national tourism agency, plays a critical role in achieving it.

Lord Thurso, VisitScotland Chair, said: “I am extremely proud of and passionate about being part of an organisation that is a huge wealth creator for Scotland. VisitScotland’s success in this area depends on having the right people and a forward thinking, digital and sustainable strategy as the world changes around us. The VisitScotland board helps to shape this through the organisation’s culture and staff engagement.

“To this end, I value the benefits of having Members with different experiences and points of view on the Board very highly and I would encourage applications from people who are currently under-represented on Boards of body, such as women, disabled people, those from Black and ethnic minority communities, LGBTI+ people, and people aged under 50.”

The deadline for applications is 6 May 2022.

To find out more about the roles, or the work of VisitScotland, visit

VisitScotland Board member search begins

Asset type post
ID 111746
Word count 337 words


Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Usage Editorial content can be published in a variety of formats, ranging from print or digital to online. In print, content can be featured in newspapers, magazines, or brochures. Online, content can be published on a blog, website, article, or social media. Regardless of the format, this content should always promote Scotland’s tourism in a positive way.