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The Home of Golf Goes Stateside


SCOTLAND will be promoted by Scottish Development International and VisitScotland as the destination of choice for international golf visitors this week, at one of the game’s biggest industry events. 

15 retail manufactures and golf tourism businesses will be part of a bespoke <strong><em>Scotland the Home of Golf</em></strong> networking space on the show floor at The PGA Merchandise Show at the Orange County Convention Center, Orlando from 26 – 28 January 2022. 

43,000 golf industry professionals from across the United States will be in attendance in-person for the first time since January 2020, and Scottish businesses will encourage visitors and golf operators to choose Scotland the Home of Golf for 2022 and beyond. 

VisitScotland invests more than £3 million annually to support a world-class programme of golf events and to market Scotland globally as the Home of Golf. 

The Show represents an opportunity for businesses to re-engage with US customers face-to-face as Scotland gears up for a unique summer of golfing history, when five major championships will be contested over five consecutive weeks through July and August. The 150th The Open Championship in St Andrews will be the centerpiece as the world of golf turns to focus on Fife. The AIG Women’s British Open will break new ground by being the first women’s Major to be played at Muirfield in East Lothian. 

Meanwhile, the Genesis Scottish Open at Renaissance Club and the Trust Golf Women’s Scottish Open at Dundonald Links will ensure the world’s best players will be heading to East Lothian and Ayrshire. Both unique to Scotland, the tournaments are globally co-sanctioned by their respective bodies, the PGA Tour and LPGA Tour. Whilst Gleneagles will welcome back Championship golf for the first time since their hugely successful hosting of The 2019 Solheim Cup, with the legends of the Men’s game gathering to compete for the Senior Open Championship presented by Rolex over the King’s Course. 

The PGA Merchandise Show will help Scotland the Home of Golf reach new audiences in the US through potential coverage via USA Today, The Wall Street Journal, New York Times, Fox News, and others. In addition, the Golf Channel will be providing nearly 15 hours of live coverage from the 2022 Show. 

Alan Grant, Senior Golf Manager, VisitScotland said:“Golf is one of Scotland’s greatest exports, with no other country able to match our history or heritage in the game and, despite the challenges of international travel over the last couple of years, we believe there are plenty of golfing visitors ready to travel to experience golf in Scotland. “<em>Justine Kelly, head of SDI’s consumer industries team in North America, said:</em>“We’re delighted to be working with VisitScotland to provide a networking space for Scottish companies at PGA Show in Orlando - the largest golf show in the world.  Scotland is globally renowned as the home of golf, so this will be an excellent opportunity for our companies to connect with new customers and partners to help grow their international sales.”
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The Home of Golf Goes Stateside

Scottish Businesses Head to Industry Global Gathering

Asset type post
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Word count 645 words


Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.