VisitScotland Business Events Travel Trade Corporate Media Toolkit

We use cookies

We use Cookies to improve your experience on this site.

You can accept our cookies policy or customise your choices.

Please refer to our Cookies Policy for more information.

Manage cookies settings

Walk this Way!

Proxy

A feasibility study is underway into the creation of a long-distance walking route across Shetland, to attract more visitors to the islands and provide additional walking opportunities for local residents.The Shetland Way would run from north to south along the spine of Shetland, linking the islands’ considerable natural, cultural and community assets for social, economic and environmental benefit. The proposed route from Sumburgh Head in the south to Hermaness in the north could be used by tourists and locals alike, utilising ‘visitor hubs’ along its length, to divide it into daily walkable sections and give access to attractions, accommodation, facilities and shops. The project is being developed by VisitScotland, Highlands and Islands Enterprise, Shetland Islands Council, NatureScot and Shetland Tourism Association. With funding provided by Highlands and Islands Enterprise, consultants Stantec have been appointed to undertake the feasibility study, having a long-established track-record in Shetland and an in-depth knowledge for designing active travel infrastructure across Scotland, the UK and Europe.

Steve Mathieson, VisitScotland Development Manager for Shetland, said:

“There are a number of iconic walking routes throughout Scotland which are highly popular with both visitors and locals and this study will help determine the possibility of creating the most northerly one in the UK.

“The last Shetland Visitor Survey in 2019 showed that walking is by far the most popular activity amongst leisure visitors at 92%, while landscape and scenery is the top motivation for visiting the islands, coming in at 69%. The study will also consider the suitability of the route for cyclists and horse riders, as interest in both activities has been growing in recent years.

“The aim of developing a long-distance walking route is to attract more visitors to Shetland, encourage them to stay longer, see more of Shetland and provide them and locals with the opportunity to enjoy a world-class, active, environmentally-friendly experience.” 

Stakeholders and the public will be offered the opportunity to input into the study through the consultation process.

Stantec Project Director Stephen Canning said:

An Active Travel Strategy has recently been published by Shetland Islands Council and this study will investigate the case for the long-distance route whilst also considering complimentary connecting links which benefit the local population.

ENDS

Save Download

Walk this Way!

Feasibility study launched into new Shetland walking route

Asset type post
ID 111727
Word count 468 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Released
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

Tags