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V&A Dundee Opening Marks ‘Momentous Occasion’ for Scottish Tourism

As one of the most eagerly anticipated cultural attractions in Scottish history, V&A Dundee, prepares to open its door, VisitScotland Chief Executive Malcolm Roughead, commented:

“The opening of V&A Dundee is a momentous occasion, the start of an unmissable new chapter in Scottish tourism. The arrival of such a highly-regarded attraction represents a truly unique opportunity to take the region, and the country as whole, from a good, to a great visitor destination, showcasing our cultural offering to a global audience.

“2018 has cemented Dundee’s reputation as a must-see city. This iconic structure will be a game-changer, not just for tourism in Dundee, but also the surrounding areas of Angus, Perthshire and Fife - drawing visitors from far and wide, growing the economy, creating jobs and sustaining communities.

“Since the announcement was first made over a decade ago, excitement and anticipation has been mounting and Dundee has undergone an incredible tourism transformation.

“VisitScotland, V&A Dundee, relevant stakeholders and the wider industry are working closely to position the East of Scotland as a destination to visit, live and work, study and invest in.”

For more information on V&A Dundee opening click here.

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Vand A Dundee Opening Marks ‘Momentous Occasion’ for Scottish Tourism

VisitScotland Chief Executive hails city’s tourism transformation

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Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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