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Ctrl+Alt+Succeed

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Scottish tourism businesses can sign-up to a free event to learn about how to make the most out of online booking and resources, as part of Scotland’s tourism recovery.

Ctrl+Alt+Succeed Scotland, taking place on 23 November, is the latest in VisitScotland’s programme of events supporting visitor attractions, tour companies and activity providers to help them to restart and recover.

Insights show that nine in ten visitors research their trip online – yet, only around 60% of visitor attractions surveyed* by the Association of Scottish Visitor Attractions in April have either full or partial online booking capabilities.

Attendees to Ctrl+Alt+Succeed Scotland will hear presentations from industry specialists and have the opportunity to meet face to face with  some of the world’s best-known online booking system suppliers, technology specialists and online travel agents, including TripAdvisor, Arival, GetYourGuide, FareHarbor, DigiTickets and Viator.

The one-day online event will be a mixture of one-to-one pre-scheduled appointments, online presentations, and keynote sessions.

Speakers include: VisitScotland CEO, Malcolm Roughead; Rob Dickson, Director of Industry and Destination Development at VisitScotland; Douglas Quinby, Co-Founder and Chief Executive of Arival; and Justin Reid, Director of Sales EMEA at TripAdvisor.

Rob Dickson, Director of Industry and Destination Development at VisitScotland, said:

The first Ctrl+Alt+Succeed Scotland event took place in Perth in November 2019 and saw around 150 Scottish tourism businesses from across the country come together to develop their digital skills. This year’s event will be held exclusively online.

For more on the event, go to: https://www.visitscotland.org/news/2021/online-event

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Ctrl+Alt+Succeed

Free digital event for visitor attractions and experiences will drive bookings

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ID 111627
Word count 325 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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