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Days out boost for Scottish tourism

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VisitScotland is encouraging businesses to apply to take part in a new Days Out incentive scheme that will provide a boost for visitor attractions during the winter months.

Administered on behalf of the Scottish Government, the VisitScotland Days Out Incentive Fund will deliver £4million of funding to support the recovery of the tourism industry in Scotland by subsidising the cost of a ticket to visitor attractions, day tour excursions and outdoor wildlife and adventure activities. 

Successful applicants will be awarded funding to apply promotions of ‘up to 50% off’ the cost of a ticket, up to the maximum discount value of £20 per transaction. 

Visitor attractions, day tour excursions and activity providers interested in applying for the scheme, should visit https://www.visitscotland.org/supporting-your-business/funding/days-out-incentive-fund  for information on guidance and eligibility criteria. Applications will be open from 12 noon on Tuesday 5th October 2021 until 5pm on 12th October 2021. 

The project is part of the £25million tourism recovery programme announced by the First Minister in March 2021. The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force. 

The scheme is fully funded by the Scottish Government and discounts will be applied for bookings taking place between 4th November 2021 and 18th February 2022. It has been developed with input from the Association of Scottish Visitor Attractions (ASVA) and will help support the recovery of the tourism industry. 

A marketing campaign will be launched by VisitScotland to coincide with the incentive scheme that will help inspire people to experience some of the fantastic attractions and experiences on offer around the country. 

VisitScotland Director of Marketing Vicki Miller saidTourism Minister Ivan McKee said“Scotland’s tourism industry is a central plank of our economy and as we begin to carefully emerge and recover from the pandemic, we must work with the tourism industry to seize Scotland’s potential and build an economy for everyone by delivering greater, greener and fairer prosperity.”Gordon Morrison, CEO of ASVA: Association of Scottish Visitor Attractions said:“With international tourists unlikely to return in significant numbers for some time yet, the patronage of people in Scotland is more important now than ever before. The VisitScotland Days Out Incentive Fund will stimulate increased visitation and enable more attractions to extend their season, which in turn will boost footfall and spend in the wider economy.“Visitors can expect to enjoy unique, memorable experiences and the warmest of welcomes, along with the highest standard of safety measures - which have been praised as exemplary by the Scottish Government. Moreover, with significantly fewer overseas visitors, those taking advantage of the Days Out scheme will have more opportunities to explore and experience our world-class attractions with far less of the hustle and bustle often associated with visiting popular sites.”

For details about how to apply for the fund, visit:  https://www.visitscotland.org/supporting-your-business/funding/days-out-incentive-fund 

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Days out boost for Scottish tourism

Businesses urged to sign up to incentive fund

Asset type post
ID 111590
Word count 712 words

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Licence Rights Managed - VS Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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