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Tourism as a force for good

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VisitScotland is encouraging businesses to sign up to a new voucher scheme to help low income families, unpaid carers and disadvantaged young people who have been adversely affected by the pandemic enjoy a subsidised two-night break in Scotland.

Administered on behalf of The Scottish Government, The National Tourism Organisation’s ScotSpirit Holiday Voucher Scheme will deliver £1.4 million worth by December 2022, and support tourism businesses to recover from the pandemic by stimulating the demand for off-peak domestic breaks and day visits.

Accommodation providers, and attractions that are interested in being part of the scheme should visit: www.visitscotland.org/about-us/what-we-do/working-in-partnership/scotspirit-voucher-scheme

The project is part of the £25 million tourism recovery programme announced by the First Minister in March 2021. The recovery proposals were developed by VisitScotland and approved by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.

The scheme is fully funded by The Scottish Government, and participating businesses will be paid for any booking made directly through the scheme by a method of their choosing. The scheme is open to bed and breakfast, guest houses, hotels, hostels, camping parks and visitor attractions across Scotland.

The project aims to stimulate off-season domestic breaks and day visits, to support the tourism and hospitality sector to recover, following the lifting of final restrictions across Scotland.

Working in partnership with several leading charities, Family Holiday Association and Shared Care Scotland, will ensure the vouchers are distributed to people in the greatest need of benefits to their mental health and well-being. The allocation of vouchers will be done through an application process which will start once there are a sufficient number of businesses signed-up to participate. Details of the application process will be announced at a later date. 

Malcolm Roughead, Chief Executive of VisitScotland, said:Tourism Minister Ivan McKee said:

“I would encourage all tourism businesses to get involved with the scheme – not only will you be providing a welcome break for those who need it, but you’ll also generate income for your business and stimulate demand during the quieter winter months. 

“Whether you’ve got a hotel in the city, a hostel in the countryside or perhaps a B&B on the coast, do get involved and support the ScotSpirit Holiday Voucher Scheme, if you can.”

For details about how to join the scheme and business terms and conditions please go to: www.visitscotland.org/about-us/what-we-do/working-in-partnership/scotspirit-voucher-scheme 

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Tourism as a force for good

ScotSpirit Holiday Voucher Scheme by STERG. £25M recovery program for Scottish tourism. Off-season breaks to support industry. Event on 13 Oct, 11am, Hampton By Hilton Edinburgh West.

Asset type post
ID 111579
Word count 609 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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