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Picture Perfect

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A mesmerising image of Edinburgh Castle majestically floating on a blanket of clouds has been ranked by VisitScotland as the most popular Edinburgh and Lothians social media post of the past year.

The photograph by Adam Bulley (@adambulleyphotography) received more than 85,000 ‘likes’ when it was shared by the tourism body on its Instagram account – making it the highest performing post of the region since the start of the pandemic.

VisitScotland has revealed the top 10 posts featuring images of Edinburgh and the Lothians since 2020.

A picture of Edinburgh’s UNESCO World Heritage Site, Old Town, at twilight, by fellow photographer @snapsbyshirin, ranks second with 63,000 ‘likes’, with The Writers’ Museum, by @takemyhearteverywhere, a close third with 58,000 ‘likes’. A photograph of Outlander-fan favourite Midhope Castle, by photographer @stuartmckay81, is the most popular Lothians’ image with 51,000 ‘likes’.

The full list is here:

  1. Edinburgh Castle: [https://www.instagram.com/p/CHc6Ul4Kxdf/](https://www.instagram.com/p/CHc6Ul4Kxdf/)
  2. Edinburgh Old Town: [https://www.instagram.com/p/B84WoRvIXa9/](https://www.instagram.com/p/B84WoRvIXa9/)
  3. Writer’s Museum: [https://www.instagram.com/p/CBdyYYoqZzY/](https://www.instagram.com/p/CBdyYYoqZzY/)
  4. Armchair Books: [https://www.instagram.com/p/CH3UNuDKQt7/](https://www.instagram.com/p/CH3UNuDKQt7/)
  5. The Meadows: [https://www.instagram.com/p/CAU8oatKOmX/](https://www.instagram.com/p/CAU8oatKOmX/)
  6. Midhope Castle, West Lothian: [https://www.instagram.com/p/CH55A1QqAu5/](https://www.instagram.com/p/CH55A1QqAu5/)
  7. Pentland Hills: [https://www.instagram.com/p/CHNXbqpKgGK/](https://www.instagram.com/p/CHNXbqpKgGK/)
  8. Dalkeith Country Park, Midlothian: [https://www.instagram.com/p/CM9f9UcKk-l/](https://www.instagram.com/p/CM9f9UcKk-l/)
  9. Linlithgow, West Lothian: [https://www.instagram.com/p/B9EeMiTodah/](https://www.instagram.com/p/B9EeMiTodah/)
  10. Bass Rock, East Lothian: [https://www.instagram.com/p/CFSaeLbIiFS/](https://www.instagram.com/p/CFSaeLbIiFS/)

The national tourism body recently launched its Now is Your Time domestic marketing campaign aimed at inspiring people across the UK to take a much-needed break with a day out, a city break or a longer holiday to enjoy all the country has to offer.

Paula Ward, VisitScotland Regional Leadership Director, said:“These images have really captured the beauty of Edinburgh and the Lothians and it is fantastic, encouraging our followers from around the world to engage on our website and social media channels. As we continue to recover from the devastating impact of the COVID-19 pandemic, it is important that we continue to inspire our global audiences for when it is safe to travel.“Tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the wellbeing of everyone who experiences it. Tourism makes Scotland richer, economically and socially, and without it Scotland would be a much poorer place.”City of Edinburgh Council Leader Adam McVey said:“Our Forever Edinburgh campaign is encouraging residents and visitors to create memories of a lifetime discovering and re-discover all our fantastic city has to offer – from  our rich history, heritage and culture to our beautiful vistas, parks, beaches and green spaces, not to mention our fantastic shops, cafes and restaurants.”Robin Chesters, Vice Chair of Visit West Lothian, said:“Locations such as Midhope Castle, otherwise known as Lallybroch in the Outlander series, have risen to fame over recent years through the region’s growing film and TV links and highlight how the array of sights within the Lothians make it the ideal destination for the whole family to visit as restrictions continue to ease.“The tourism industry right across the area looks forward to welcoming visitors back to discover the beauty of the Lothians as it becomes safe to do so.”

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Picture Perfect

Edinburgh and Lothians images dazzle Instagrammers

Asset type post
ID 111575
Word count 724 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Released
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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