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Lights, camera, Arran!

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Popular action camera brand GoPro chose Scotland as one of the first destinations to showcase their latest piece of hardware. 

The Isle of Arran played a starring role as the new GoPro HERO11 Black camera was unveiled to adventure-seekers around the world.  

Action cameras can be fitted to helmets and body mounts, adventure gear and handheld accessories to capture all types of travel experiences, from hiking and biking to exploring a city centre or village. 

VisitScotland worked with industry partners, CalMac, Ride Arran, Otter’s Tail, and GoPro advocates ‘the_adventureaddicts’ to showcase Scotland, targeting younger visitors from the west coast of America to inspire their action-packed break.   

Among the activities and sites on Arran being captured by advocates Zoe & Kelby, using the new GoPro 11 were Machrie Moor standing stones, Glen Rosa and nearby Goatfell mountain, where they captured some stunning shots from the summit. Silver Sands Beach was also included with the content creators hiking and biking their way around the many highlights on show, before relaxing at Balmichael Glamping.  

The footage was then uploaded on to ‘the_adventureaddicts’ social media including Instagram & TikTok channels, followed by 150,000 people as well posts on GoPro UK’s channels with 136,000 followers. The content from the trip will also be used across VisitScotland’s owned channels in the coming months to showcase adventure in Scotland. 

Gordon Smith, VisitScotland Regional Director said:“This is one of several campaigns we are currently running to support the sustainable and meaningful recovery of our tourism and events industry, positioning Scotland as a responsible year-round destination that stands out to consumers.”Kelly Baker, GoPro Sr. Director of Media Relations and Influencer MarketingZoe and Kelby, The Adventure Addicts saidScotland road trip, and the landscapes blew us away every single day. From learningabout the rich history to climbing to the peaks of mountains, we were thoroughlyimpressed by how much the country has to offer every type of adventurer. Everyone wecame into contact with was incredibly kind and generous, and we could not recommendthis country more to our audience. We loved interacting with our US audience backhome while we were away, and had numerous people planning their next adventure toScotland based off of our itinerary!Ride Arran. Balmichael Glamping was the perfect homebase during our stay, and wecannot wait to come back someday for more!”

Lights, camera, Arran!

Island showcased as part of American tech giant’s new product launch

Asset type post
ID 111573
Word count 591 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats, ranging from print or digital to online. In print, content can be featured in newspapers, magazines, or brochures. Online, content can be published on a blog, website, article, or social media. Regardless of the format, this content should always promote Scotland’s tourism in a positive way.

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