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Great Days Out in Scotland

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A new campaign is set to encourage people across Scotland to experience a day out across the country this autumn and winter. 

Launched by VisitScotland in partnership with Historic Environment Scotland (HES), the Association of Scottish Visitor Attractions (ASVA) and ScotRail, the initiative promotes discounted tickets to more than 50 participating properties. 

A total of 21 Historic Scotland properties, including Edinburgh Castle and Stirling Castle, are offering children’s tickets for £1* until the end of March. In addition, around 30 members of ASVA including Trimontium Museum in Melrose, Johnnie Walker Princes Street in Edinburgh and The Black Watch Castle and Museum in Perth are offering a range of reduced rate tickets.  

Using a combination of paid media and digital activity, the campaign aims to inspire Scots to get out and explore the country on a day out or short break. As well as sharing the stories of some of the country’s visitor attractions during Scotland’s Year of Stories 2022, it will also support the ongoing recovery of the sector during what is traditionally a quieter time of year. 

A dedicated Great Days Out in Scotland landing page on VisitScotland’s website allows visitors to browse the offers, as well as showcase the vast range of paid and free visitor attractions, adrenaline-filled outdoor adventures and food and drink experiences on offer throughout the country during the winter.  

Vicki Miller, Director of Marketing and Digital at VisitScotland said:“We know the cost of living is having an impact on spending habits so it is more important than ever that we work together to help support our tourism businesses recover from the challenges of the last two-and-a-half years.“This activity will help stimulate demand and new bookings for the industry during the quieter winter months, helping to rebuild our valuable visitor economy.“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy.”Stephen Duncan, Director of Marketing and Engagement at Historic Environment Scotland saidGordon Morrison, CEO of ASVA said

For more information on those participating in the offer, visit www.visitscotland.com/greatdaysout  

Tourism businesses can get involved in this campaign by promoting their offers through the national tourism organisation’s website. For more information on how to get involved, visit: Great Days Out in Scotland Campaign - Opportunity Advice | VisitScotland.org 

*(with one full price adult or concession required in each transaction and with a limit of six child tickets at £1 rate) 

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Great Days Out in Scotland

Ticket incentive scheme to boost winter tourism

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Word count 665 words

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Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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