VisitScotland Business Events Travel Trade Corporate Media Toolkit

We use cookies

We use Cookies to improve your experience on this site.

You can accept our cookies policy or customise your choices.

Please refer to our Cookies Policy for more information.

Manage cookies settings

Here’s looking at Coo

Proxy

Highland cattle in Dumfries & Galloway and Edinburgh are aspiring social media influencers in a new VisitScotland video wishing future international visitors a ‘happy coo year’.

The video was promoted on the national tourism organisation’s social media channels last night (Tuesday) and has been viewed more than 90,000 times.

Captured on VisitScotland’s own “coo cam”, the animals were filmed throughout November enjoying their day-to-day lives against the breath-taking backdrop of Kitchen Coos and Ewes near Newton Stewart and Swanston Farm in the Scottish capital.

VisitScotland hopes the footage will provide a moment of light relief for the many international travellers whose trips to Scotland were disrupted or cancelled last year by the pandemic, and as we stay at home.

Highland cows are a major talking point on the national tourism body’s social channels which is reflected in the popularity of the weekly Coosday posts published every Tuesday.

Scottish farm life is a major part of the appeal of agritourism. The tourism trend, which includes farm visits and food and drink experiences, had its first virtual conference in November and could grow in popularity in the wake of the pandemic, as visitors seek a more rural-focused experience.

The conference was hosted by Scottish Agritourism, the membership organisation for agritourism businesses in Scotland which sits within the umbrella of the national Scottish Tourism Alliance.

Malcolm Roughead, Chief Executive of VisitScotland, said:“We look forward to a better year ahead for our industry and visitors, and we will continue to provide support and inspiring content as we celebrate Scotland’s Coasts and Waters in 2021.”

All footage was captured on a GoPro Hero 8 by experienced farm professionals who care for and look after the cattle daily. VisitScotland advises that visitors do not approach Highland cattle when exploring the country, so as not to alarm them.

The video can be viewed across VisitScotland’s social media channels here:

Facebook: https://fb.watch/2ZJ0bnHTwN/

Instagram: https://www.instagram.com/p/CJ9OfV9qnTw/

Twitter: https://twitter.com/VisitScotland/status/1349075675412525056?s=20

ENDS

Download

Here’s looking at Coo

Dand G and Edinburgh bovine beauties become social media stars

Asset type post
ID 111553
Word count 369 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Released
Added at
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

Tags