Reconnecting Scotland with the world

 VisitScotland is linking Scottish tourism businesses with global tour operators and travel agents through a brand-new virtual event pilot entitled Scotland Reconnect 2020.

The first of its kind to be delivered by the national tourism organisation, Scotland Reconnect 2020 takes place from 23-25 November and offers international travel agents and tour operators, or ‘buyers’ the opportunity to connect and do business with Scottish suppliers online. 

Events including VisitScotland’s annual Expo travel trade showcase and programmes of business development missions have long been critical platforms for facilitating these connections, but rendered impossible by Covid restrictions this year, new digital platforms like Reconnect have been developed and will see some 200 buyers undertake virtual meetings with around 200 Scottish tourism businesses. 

Buyers from the USA, Canada, Germany, France, Italy, Spain, the Netherlands, Scandinavia, Australia and Brazil are attending Scotland Reconnect 2020, as well as London-based inbound operators representing the Japanese and Chinese markets.

In addition to facilitating some 4,000 business meetings, there will also be live webinars, round table discussions and breakout sessions, an online presentation hub and virtual experiences demonstrating what Scotland can offer buyers’ clients, including trad music sessions with Gary Innes from top trad band Manran, whisky tasting experiences with Glengoyne Distillery and The Whisky Experience, as well as storytelling with Mercat Tours. 

Lord Thurso, VisitScotland’s Chairman, will open and close Scotland Reconnect 2020 and participants signed up to the event will also be able to hear from global tourism speakers and take part in round table discussions when VisitScotland’s Head of Engagement Denise Hill meets in conversation with Tom Jenkins, CEO of the European Tour Operators Association on the impact of Brexit on the German and US markets; and Joss Croft, the CEO of UK Inbound, who will be forecasting for 2021 and discussing what businesses need to consider when seeking to address current issues and challenges in global tourism.

VisitScotland’s Senior Tourism Insights Manager, Chris Greenwood, will also run sessions on global trends and Covid-time consumer behaviour. Responsible travel, a theme of growing importance among travelers around the globe, will also feature on the agenda, as will the promotion of initiatives including Scotland’s Year of Coasts and Waters 2020.

“Scottish tourism has strong foundations and visitor sentiment towards Scotland is still very positive, so I am delighted that Scotland Reconnect 2020 has been created using our new online platform to ensure that businesses can continue to engage and convert that continuing interest into visits. Demand is building and Scotland is still a priority for our international markets.

“We hope to reconnect international buyers with suppliers from across Scotland, to demonstrate the strong tourism product this country has to offer its visitors, to secure business for the future and to ensure the recovery of our international markets in 2021 and beyond.”