TOURISM NEEDS YOU!

We all have a role to play in the recovery of the country’s valuable tourism industry, according to VisitScotland.

The national tourism organisation is calling for people across Scotland to support the sector in its ‘time of need’ as it prepares to reopen on 15 July.

It’s outlined five simple actions that Scots can take to help restart the visitor economy, including taking a trip, visiting an attraction or experience, shopping locally, dining out and booking a staycation.

The campaign will run on social media and VisitScotland will be urging Scots and the tourism industry to share the message with their friends and customers, encouraging them to #take5fortourism to help inspire others to do their part.

With tourism worth more than £11.5 billion to the Scottish economy, supporting 1 in 12 jobs, the sector has been devastated by the Covid-19 pandemic and subsequent lockdown and travel restrictions. 

Whilst VisitScotland believes that the industry is resilient, it has warned that it won’t bounce back over night and the support of the domestic market will be vital for survival over the coming months.

In order to allay concerns regarding public safety, VisitScotland, alongside the national tourism bodies of England, Northern Ireland and Wales, announced a new UK-wide industry standard and consumer mark to provide confidence for visitors, communities and tourism businesses alike, as the sector works towards reopening.  Since its launch last month over 4000 businesses have signed up to the ‘We’re Good to Go’ scheme. 

A new visitor charter was also created by the national tourism organisation aimed at encouraging safe and responsible travel around the country. Businesses are currently updating their listings on visitscotland.com with opening information to make it easier for visitors to plan ahead.

For more information on travelling in Scotland visit visitscotland.com