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KNOW BEFORE YOU GO

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As COVID-19 restrictions are further eased, and Scottish tourism prepares to reopen on the 15th July, VisitScotland has issued a new visitor charter on how to enjoy Scotland over the coming months.

Launched by Tourism Minister Fergus Ewing on Friday 3 July, the national tourism organisation has developed a host of top tips aimed at encouraging safe and responsible travel around the country.

It is hoped the advice, which is available to tourism businesses through VisitScotland.org to download, print and display and promote on social channels, will aid the recovery of one of Scotland’s most valuable industries. 

With tourism worth more than £11.5 billion to the Scottish economy, supporting one in 12 jobs, the sector has been devastated by the COVID-19 pandemic and subsequent lockdown and travel restrictions. 

The guidance includes

-       Not travelling if you have COVID-19  symptoms or have been told to self-isolate

-       Observing physical distancing measures

-       Regular use of hand sanitiser and regular handwashing

-       Planning ahead and checking if businesses and attractions are open and welcoming visitors

-       Being considerate of local communities and their precious resources

-       Supporting the local tourism industry by eating local, seeing local and buying local

This advice will sit alongside several visitor charters and advice already being produced by sector groups and destination organisations – all trying to ensure that tourism restarts in the most responsible manner possible.

Last week, VisitScotland announced a new marketing campaign inspiring Scots to rediscover their own country and enjoy what is on their doorstep. The strategy introduced a phased approach to ensure communities, of which tourism businesses are a part, don’t feel overwhelmed by a sudden influx on visitors, while getting the tourism industry up and running again.   Future phases of the domestic campaign will extend when the time is right to promote Scotland across the UK and Ireland.

Tourism Secretary Fergus Ewing said“I’m pleased to launch this new visitor charter today, as we start to see some areas of the sector reopening. This guidance will be an instrumental tool in helping tourists travel responsibly and I encourage everybody who may be planning a staycation this year to familiarise themselves with it. We all have a part to play in ensuring the tourism industry can reopen safely and securely, whilst suppressing the spread of the virus.” Malcolm Roughead, VisitScotland Chief Executive, said“Planning and researching will also become an important part of the holiday experience and we really want visitors to ‘know before they go’ when it comes to travel; checking what is open and pre-booking if required.“By following this advice and all working together, we can help get Scottish tourism back on its feet in a safe and responsible way.”

For more information on travelling in Scotland visit visitscotland.com  

For more information and to view the visitor charter, visit: https://www.visitscotland.org/supporting-your-business/advice/coronavirus-recovery/visitor-charter”>https://www.visitscotland.org/supporting-your-business/advice/coronavirus-recovery/visitor-charter

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KNOW BEFORE YOU GO

New advice aims to help visitors enjoy Scotland responsibly

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Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Released
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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