VisitScotland Business Events Travel Trade Corporate Media Toolkit
All Media Comment Press Releases Story Ideas
All Campaigns Great days out in Scotland Scotland is Calling Travel Trade Spirit of The Highlands and Islands 2023 UCI Cycling World Championships
All Themes Castles Cities Events and Festivals Food and Drink Landscapes Responsible Tourism
Contacts
All Help Getting started Searching Downloading Sharing Licensing FAQs
Change locale en - English es - Spanish fr - French de - German

We use cookies

We use Cookies to improve your experience on this site.

You can accept our cookies policy or customise your choices.

Please refer to our Cookies Policy for more information.

Manage cookies settings

The Sound of Scotland

Proxy

Scotland’s unique stories and people take centre stage as VisitScotland launches its first-ever podcast, 100,000 Welcomes, today on International Podcast Day (30 September).

Taking the English translation of the Scottish Gaelic phrase, Ceud Mìle Fàilte, the podcast offers listeners the chance to experience an authentic Scotland as told by its people.

From Alison O’Donnell (aka DS Alison ‘Tosh’ McIntosh in TV series, Shetland) and wild swimmers in Cairngorms National Park, to foraging in Dumfries and Galloway and street art in Aberdeenshire, the podcast aims to inform educate and entertain listeners, targeting visitors in the US and UK.

It comes as more than 7 million people in the UK  listen to podcasts every week and an estimated 62 million listen to podcasts weekly in the US.

A total of five 25-minute episodes, hosted by Scottish travel writer and blogger, Neil Robertson (Travels with a Kilt), focus on five different themes: adventure and wellness; food and drink; nature, scenery and landscape; culture; and Scotland on screen.

100,000 Welcomes, created in partnership with Bauer Media’s in-house team of digital audio experts, will be hosted on online platforms, iTunes and SoundCloud, from today.

Podcast highlights include:

  • Wild swimmers in bikinis and bobble hats take a splash in Loch Morlich in Cairngorms National Park. 
  • Mark Williams, passionate forager, talks about the “best larder in the world”, Dumfries & Galloway.
  • Jak O’Donnell of The Sisters restaurant in Glasgow tells listeners how she reinvented one of her granny’s favourite recipes.
  • Angela Joss of Aberdeen Inspired accompanies Neil to explore the colourful art that covers Aberdeen's walls thanks to the NuArt Street Art festival.
  • Outlaw King film producer, Gillian Berrie, and Shetland TV series actor, Alison O'Donnell, talk about their filming experiences in Scotland.

In July 1969, the Development of Tourism Act was enacted by the UK Government, allowing for the establishment of an official Scottish Tourist Board.

 Malcolm Roughead, Chief Executive of VisitScotland said: “100,000 Welcomes paints an immersive picture for listeners, taking them on an audio journey across Scotland, revealing our dynamic history, culture and character. Having heard the sounds of Scotland, we hope the podcast will inspire listeners to take the next step and give the rest of their senses a memorable experience by exploring the country for themselves.   “Everything we do is about showcasing a destination and visitor experience worth talking about through innovative marketing, partnerships and events to inspire visitors to spend more time and money across the country.” Neil Robertson, travel blogger and host of 100,000 Welcomes, said: “Scotland has such a huge range of sights, sounds and personalities which we sought to capture in these episodes, darting between some of our most beautiful rural spots to what makes our cities really tick. “It’s the absolute silence of Galloway Forest Park in the dead of night and the renewed cultural vibrancy on display in the Granite City. The constantly inspiring role the outdoors has on our lives and the countless passion-fuelled conversations with locals who share my love of Scotland. They are just some aspects of the project I loved, and I hope make this a truly rewarding experience for the listener.” Vicky Foster, Commercial Director, Digital, Bauer Media Advertising said: “As experts in the power of sound, our in-house digital audio experts have brought VisitScotland’s first-ever podcast to life – enchanting audiences in the UK & US on the beauty of Scotland through world-class audio content.”

For more on the VisitScotland podcast 100,000 Welcomes go to: www.visitscotland.com/podcast

ENDS

For more information on International Podcast Day go to: https://internationalpodcastday.com/

Save Download

The Sound of Scotland

VisitScotland launches its first-ever podcast

Asset type post
ID 111408
Word count 723 words

Licence

Licence Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
Expiry No expiry date
Released
Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

Tags