Absence Makes The Heart Grow Fonder For Scotland
VisitScotland has today (Friday 3 April) sent a virtual hug to fans of Scotland, near and far, with a heart-warming film asking them to dream about visiting now, but to travel later.
Created by the national tourism organisation’s marketing team, working from their own homes, the short film has been created to remind visitors what Scotland has to offer, trigger memories of previous visits and most importantly, remember that, while a visit isn’t possible right now, it will still be here in the future.
The tourism industry is facing its toughest-ever challenge at the moment and VisitScotland wanted to send a message of hope for a future when the world is able to travel again.
Built around the idea that absence makes the heart grow fonder, the film features stunning visuals from Skara Brae in Orkney to Loch Ken in Dumfries and Galloway, from Airlie Monument in Angus to Dunnottar Castle in Aberdeenshire amongst many others. The film is available now on VisitScotland’s You Tube channel, launching ahead of the Easter holidays, a traditionally busy time for the tourism industry and will have subtitles in German, Spanish, French, Dutch, Italian and Mandarin.
Vicki Miller, Director of Marketing at VisitScotland said:“By launching this video, we are encouraging fans of Scotland to share their love for the country by posting memories of their trips here in the past and help them and others dream about their next holiday to Scotland. “We also recognise the tourism industry has been hit extremely hard by the Covid-19 situation and whilst we are already working with them to look at a recovery plan once the timing is appropriate, we’re hopeful the strong emotion people have for Scotland across the globe will help a little in this very difficult time.”The full link to the film can be found here: https://www.youtube.com/watch?v=pRja3__xMo0&feature=youtu.be
Tourism business can find COVID-19 advice and resources on VisitScotland.org.ENDFull list of locations in the film
- Laig Bay, Isle of Eigg looking towards the Isle of Rum
- Hobbit House at Craighead Howf, Perthshire
- Lunan Bay, Angus
- Birks of Aberfeldy, Perthshire
- Crinan, Argyll & The Isles
- Calanais Standing Stones, Outer Hebrides
- Elie, Fife
- Loch Torridon, Achnasheen, The Highlands
- Pinecone Point, Perthshire
- Airlie Monument, Angus
- Eigg Harbour, Argyll & The Isles
- Balintaggart Farm, Perthshire
- Paps of Jura, Argyll & The Isles
- Soldiers Rock, Islay, Argyll & the Isles
- Dean Village and Edinburgh Skyline, Edinburgh & the Lothians
- Skara Brae, Orkney
- Arbroath Abbey, Angus
- V&A, Dundee, Angus
- Oban, Argyll & the Isles
- Glen Etive, Highlands
- Isle of Staffa, Argyll & the Isles
- Loch na Gainmhich, Assynt, The Highlands
- St Abbs, Scottish Borders
- Loch Lomond, LLTSFV
- Kayaking on loch Clunie, Perthshire
- One Spa, Edinburgh
- Car driving, North West Highlands
- Loch Ken, Dumfries and Galloway
- Stirling Castle, LLTSFV
- Aberdeen City and Beach, Aberdeenshire
- Ayr Beach, Ayrshire
- Dunnottar Castle, Aberdeenshire
- Southerness Lighthouse, Dumfries and Galloway
- Loch Baa, Rannoch Moor, The Highlands
- Murrays Monument, Dumfries and Galloway
- Glasgow Waterfront and Clyde Arc, Glasgow
- South Ronaldsay, Orkney
- Shetland Pony, Shetland
- St Ninians Isle, Shetland
Absence Makes The Heart Grow Fonder For Scotland
VisitScotland has today (Friday 3 April) sent a virtual hug to fans of Scotland, near and far, with a heart-warming film asking them to dream about visiting now, but to travel later.