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Scots’ room with a view

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The unique views from the windows of Scots have inspired a new social media campaign, launched by the national tourism organisation. 

As people across the country stay at home, #AWindowOnScotland is urging residents to share online the sights they can see from their properties - creating a virtual vision of Scotland’s towns, villages and cities, reminding everyone of what is waiting across Scotland when travel restrictions are lifted. 

From the mundane to the sublime, VisitScotland believes each view will create an authentic picture of Scotland and hopes it will spread some joy between neighbours, friends and visitors, during these uncertain and challenging times. 

Twitter users are asked to take a picture of a view from their property and post it on social media using the hashtag #AWindowOnScotland and their location (i.e #Stirling, #Aberdeen, #Glasgow etc). 

It is hoped the campaign will remind visitors, particularly Scots who holiday here and represent one of the country’s most important tourism markets – of the diverse landscape, vibrant cities and stunning scenery that is waiting for them when this isolation period ends.  

The campaign will carry a very clear stay at home message – but allow everyone to show their part of Scotland to the world – reminding future visitors that we will be waiting with open arms for their return. 

The tourism industry is facing its toughest-ever challenge at the moment, as the Covid-19 pandemic continues to cause national and international travel restrictions. VisitScotland is closely monitoring the situation as it develops to ensure it is in the best position to work with the Scottish Government and other key partners to manage what is happening as effectively as possible. 

Malcolm Roughead, Chief Executive of VisitScotland, said:When people are apart and feeling isolated, it is more important than ever to bring them together in an act of solidarity to show the warm, welcoming and friendly spirit of Scotland’s people.“#AWindowOnScotland will spread the love of our hometowns, villages and cities from across Scotland to our friends, neighbours and visitors and expand the window for the world during this challenging time.“We hope this campaign will also offer tourism businesses an outlet to showcase their own views of Scotland and inspire visitors to see them for themselves when they can in the future.”

For further information of VisitScotland’s response to the Covid-19 pandemic, go to https://www.visitscotland.org/supporting-your-business/advice/coronavirus 

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Scots’ room with a view

New social media campaign aims to galvanise country with virtual vision of Scotland

Asset type post
ID 111131
Word count 451 words

Licence

Licence Rights Managed - VS Editorial A Licence to use assets for editorial purposes, which is, to illustrate an event or story in an article but not commercially such as marketing a product or print ad. An Editorial asset may show a brand, a trademarked logo or product, a public personality, or recognisable people, without a signed release or with limited releases. When you use VisitScotland Editorial content you do so to illustrate Scottish tourism in a positive way.
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Usage Editorial content can be published in a variety of formats ranging from print or digital to online. In print content can be featured in *newspapers *magazines *brochures. Online content can be published in a *blog *website *article or *social media. Regardless of the format this content should always promote Scotland’s tourism in a positive way.

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